MASTERCLASS

From Idea to Product:
The Development Process

Discover how the professionals do it in easy Step by step process

Discover how…

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To turn an idea into a 1st sample in weeks (and not months and years).

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To be taken seriously by other industry professionals (even if you’re new to the fashion industry).

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To be ready to test your idea with real product and real people.

Who is this for?

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Budding fashion-preneurs thinking of launching their own products and brands.

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You! ONLY if you are ready to take action.

Knowledge is power! 

Have you noticed new brands coming out of nowhere it seems and making it big, only after a few months or short-lived fashion seasons to fizzle out and disappear into oblivion?

Have you noticed how some brands become so big and popular and offer almost everything you can think of, yet you hear they are struggling financially?

YES – lack of sales is at the heart of these problems, but what is the true cause of it? 

Hey there! My name is Dessy and the for past 20 years I’ve been working in the fashion industry, managing creative teams and turning ideas into products generating millions of dollars of sales. 

Over the span of my career I have survived two economic recessions that killed many successful brands. I have made mistakes, fixed mistakes and learnt how not to make the same mistake twice.

I have mentored and helped many entrepreneurs and brands turn their ideas into finished products, that they were proud to show and sell profitably. 

But this was only made possible because I learnt very early on the importance of product/market fit.

Join me on this masterclass and let me teach you how to launch time and again successfully. How to stand out from the fashion crowd and ensure your brand is thriving (and not diving!)

 

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